JULIAN GUTIERREZ

Oversee $1.2M+ USD monthly ad spend across Meta and Google paid acquisition campaigns for Tommy Hilfiger, Calvin Klein, and Karl Lagerfeld throughout LATAM and the Caribbean.

Achieve consistent ROAS above 10x by executing daily optimizations in budget allocation, audience testing, and creative rotations across three global brand accounts.

Lead structured creative testing initiatives, implementing server-side tracking via Meta Conversions API and Google Tag Manager for precise attribution and performance measurement.

Managed over $58K USD in monthly ad spend across Meta, Google, TikTok, and LinkedIn Ads for 20+ simultaneous client accounts, consistently achieving performance KPIs.

Designed and implemented customized acquisition strategies, reducing cost per acquisition (CPA) and scaling campaigns through creative testing and audience segmentation.

Conducted in-depth weekly performance analyses, translating funnel insights into actionable recommendations that enhanced creative strategy and acquisition efficiency.

Prepared comprehensive performance reports and strategic analyses, ensuring transparent and effective client communication.

Transformed digital advertising strategies for B2B and B2C clients across USA, Spain, Colombia, Chile, Mexico, and Ecuador, maximizing sales conversions and brand positioning.

Managed multi-channel campaign strategies on Meta Ads, TikTok Ads, Google Ads, and LinkedIn, consistently achieving 4x-13x Return on Ad Spend (ROAS) for diverse clients.

Implemented innovative strategies on WhatsApp Business and other emerging channels, improving direct client communication and increasing conversion rates for lead generation and e-commerce.

Achieved a sustained ROAS above 7x by leading the design and management of digital advertising campaigns.

Supervised the creation, administration, and optimization of the guco.com.co e-commerce platform on WooCommerce and enhanced the brand's social media presence.

Implemented strategic sales funnels that transformed the startup into a self-sufficient and profitable operation.

Developed comprehensive communication and marketing plans, strengthening consumer relationships and elevating brand perception.

Directed comprehensive digital marketing strategies, consistently generating a Return on Ad Spend (ROAS) above 8x.

Established "La Ochentera" as a benchmark brand in Medellín, successfully identifying and filling a niche market for comic and anime enthusiasts.

Cultivated and managed an organic online community exceeding 213,000 loyal followers, significantly enhancing brand reach and engagement.

Designed and implemented innovative digital campaigns that significantly increased the Secretariat's national visibility.

Utilized diverse digital platforms to promote mobility initiatives, achieving broad public reach and a positive impact on public perception.

Designed and facilitated educational programs on digital marketing, covering Meta, Google, and LinkedIn advertising for students and professionals.

Trained entrepreneurs and professionals in effective brand positioning and strategies for converting followers into customers.

Implemented digital advertising strategies that consistently resulted in a sustained Return on Ad Spend (ROAS) of 12x.

Developed and successfully positioned "Tribuna 12" as a leading platform for sports information and e-commerce of sports products.

Built and cultivated an active and engaged online community exceeding 125,000 followers.

Led digital advertising management on Meta and Google Ads, achieving an exponential 370% growth in the social media community.

Designed and executed strategic social media plans that successfully consolidated the institutional presence in the digital ecosystem.

Positioned the university branch as the #1 reference in digital advertising within the Minuto de Dios university network.

Implemented 360° marketing strategies, resulting in over 800% follower growth and a 300%+ increase in potential clients.

Managed the web platform on Liferay, optimizing its Google positioning for enhanced visibility and reach.

Developed and executed SEO and SEM strategies, significantly amplifying the radio station's national visibility.

Increased the virtual community on social media by over 500% through innovative digital media tactics.